Badagoni, one of Georgia’s leading wine producers, has revealed a fresh new design for its wine packaging, marking a significant moment in the company’s nearly 20-year history.

The teams of Badagoni and Diplomat Georgia collaborated to develop a new brand concept. Their goal was to better reflect Badagoni’s core philosophy: producing top-quality Georgian wine exclusively from local grape varieties, honoring ancient winemaking traditions while applying modern techniques.

The new visual identity was created by a renowned Italian designer, who skillfully merged contemporary trends with the rich cultural heritage of Georgia. The updated wine label is designed to reflect the enduring spirit of Georgian vineyards, the soul of the Caucasus, and the joy of life’s celebrations.

As the company describes it: "The new design expresses the inexhaustible essence of Georgian vines grown on Georgian soil under the Caucasus sky - the breath of freedom and the emotion of celebrating life."

Badagoni's brand philosophy remains unchanged: to craft the finest Georgian wine using only native grape varieties, honoring ancient winemaking traditions while embracing modern techniques.

Badagoni officially presented its new visual identity at a joint event with Diplomat Georgia, attended by partners and friends of the brand. The updated design marks a fresh chapter for the company, while maintaining its commitment to quality. Consumers can now enjoy Badagoni’s unique Georgian wines in the new packaging, available starting today.