As part of the tour, members of the 14-person group, which included sommeliers and importers, visited wine factories in Kartli and Kakheti. The guests also attended the annual festival of natural wines ZERO COMPROMISE held in Tbilisi, where they had the opportunity to familiarize themselves with the products of about 100 producers.
According to the Master of Wine Debra Meiburg, Georgian wine has a great perspective in the Asian market.
"When talking about Asia, we have to take the different markets of Georgian wine into account - Shanghai, Beijing, Chengdu, Taiwan, Hong Kong, Singapore, Korea and Japan. Each of these markets has different tastes, different levels of development and different knowledge about Georgian wine, which I think is very good for producers, because there is a room for everyone in these markets. During the last decade, when working on the Georgian wines, an amazing increase in quality, awareness of international taste and style, as well as the accuracy of labels and presentation was noticeable," - Debra Meiburg said.
“Asian countries, especially China, remain strategic markets for the Georgian wine. In 2023, with the support of the National Wine Agency, various marketing events will be held in order to increase the awareness and export of the Georgian wine into China," - the National Wine Agency of Georgia stated.