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According to Medea Janiashvili, revenues and visits from international tourism increased rapidly last year.
"We have very positive growth dynamics in terms of international travelers, as well as international tourists, aviation industry and tourism revenues.
It is very important to note that in 2021 the share of tourists directly increased significantly and reached 83%. This is the result of the regulations that we have opened to international tourism in full compliance with security rules. We have made the right emphasis on the most tradable and competitive tourism product, and most importantly, we have launched an active marketing campaign in the target markets through leading international platforms, as well as international media and bloggers," said Medea Janiashvili.
According to the Acting Head of the National Tourism Administration, in 2022 the administration will actively continue campaigns and projects to attract tourists and increase revenue.
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One US dollar trades at GEL 2.8834
24/01/2025