Demand for pawn loans in Georgia is rising sharply. According to the National Bank of Georgia, the volume of pawn loans issued to individuals reached 397 million GEL as of May 2025, marking a 20% year-over-year increase.

This spike aligns with a broader 16% annual growth in individual borrowing, with the total retail loan portfolio now at 27.3 billion GEL.

Loan Breakdown (YoY Growth):

• Consumer loans: 12.8 billion GEL (+21%)

• Mortgage loans: 12.5 billion GEL (+10%)

• Installment loans: 539 million GEL (+35%)

• Credit cards: 530 million GEL (+15%)

• Pawnshop loans: 397 million GEL (+20%)

• Auto loans: 273 million GEL (+44%)

• Overdrafts: 79 million GEL (−3%)

• Student loans: 8.2 million GEL (+32%)

The sharpest increases were seen in auto loans (+44%), installment loans (+35%), and student loans (+32%).

Analysts suggest the rising demand for pawn and short-term consumer loans reflects growing financial pressure on households, as more people rely on accessible but often costly credit options to meet everyday needs.