Within the framework of the project, Bloomberg's camera team is working in Tbilisi, Imereti, Mtskheta-Mtianeti and other regions of Georgia.

The week-long shoot covers Georgia's adventure tourism (heli-skiing, trekking and rock climbing), caving and canyoning, culture (photography, architecture, music, fashion). Tamaz Iorashvili, the Deputy Head of the National Tourism Administration of Georgia, met the members of the film crew.

"At the invitation of the National Tourism Administration, representatives of one of the world's leading media platforms - Bloomberg – have arrived in Georgia. The camera crew will visit tourist locations and the filmed material will be posted on the pages of Bloomberg, which will contribute to raising the awareness and promotion of our country in the target markets. This will help us to introduce our tourism potential to even more people abroad", - Tamaz Iorashvili said.

As part of the campaign, promotional videos and articles about Georgia will have a total of more than 6 million viewers and readers in the target tourist markets: Great Britain, Italy, France, Spain, Germany, Poland, Estonia, Lithuania, Latvia, Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain , in Qatar, Oman and Israel. The campaign will help attract high-spending tourist flows to Georgia.