Badagoni, one of Georgia’s leading wine producers, has revealed a fresh new design for its wine packaging, marking a significant moment in the company’s nearly 20-year history.

The rebranding was officially introduced during an exclusive event hosted by Badagoni and Diplomat Georgia, held in the picturesque setting of Gardenia Shevardnadze. Partners and guests were given a first look at the redesigned packaging, which blends deep Georgian tradition with modern global aesthetics.

The new visual identity was created by a renowned Italian designer, who skillfully merged contemporary trends with the rich cultural heritage of Georgia. The updated wine label is designed to reflect the enduring spirit of Georgian vineyards, the soul of the Caucasus, and the joy of life’s celebrations.

As the company describes it: "The new design expresses the inexhaustible essence of Georgian vines grown on Georgian soil under the Caucasus sky - the breath of freedom and the emotion of celebrating life."

Badagoni's brand philosophy remains unchanged: to craft the finest Georgian wine using only native grape varieties, honoring ancient winemaking traditions while embracing modern techniques.

Now exported to 35 countries, Badagoni wines continue to share a taste of Georgia with the world - while remaining deeply rooted in their homeland.