Tourism revenues in Georgia reached US$1.1 billion in the second quarter of 2025, reflecting a 5.0% year-on-year increase, according to a recent report by Galt & Taggart.

The European Union emerged as the top contributor, with a 26.0% year-on-year increase, driven by a surge in tourist arrivals during the quarter. In contrast, revenues from some traditional markets declined—Russia saw a 20.5% drop, and Turkey recorded a 10.7% decline in Q2 2025.

Galt & Taggart attributes the decline in Russian tourism revenue to a shift in visitor composition—from longer-stay digital nomads and migrants to more short-term tourists with lower average spending.

For the first half of 2025, total tourism revenues stood at US$2.0 billion, up 3.8% year-on-year. Growth was primarily driven by visitors from the EU, Israel, Azerbaijan, and emerging markets such as India and China.

The firm forecasts that annual tourism revenues could reach US$4.5 billion in 2025, with potential to hit US$4.6 billion if the positive Q2 trend continues through the rest of the year.