Georgia is poised to increase its blueberry exports to the European Union this year, driven by a significant fruit shortage across Europe, according to the Blueberry Producers Association of Georgia.

Despite spring frost and snowfall affecting some regions, overall production is expected to slightly increase due to the maturation of new orchards, said Tornike Panjavidze, president of the Association.

“Europe is experiencing a shortage, and the current price per kilo is around USD 10,” Panjavidze noted. “Although prices may drop later in the season, the average export price to Europe this year will likely exceed that of Russia.”

Key Export Figures:

• 2024 exports to Russia: 4,268 tons

• 2024 exports to Germany (second-largest EU market): 358 tons

• Projected total exports for 2025: ~5,000 tons (season ongoing)

While logistics remain stable, producers face challenges with post-harvest handling, especially ensuring fruit quality and shelf life for long-haul shipments. Maintaining premium standards is seen as essential for gaining a larger foothold in high-value EU markets.

Expanding Global Reach:

Blueberries have already been exported to the United Arab Emirates, and talks are underway with potential new markets including India, Hong Kong, and Singapore, as Georgia seeks to diversify beyond Russia and Europe.

Rapid Export Growth:

Georgia’s blueberry exports have surged in recent years:

• 2021: USD 5.6 million

• 2024: Over USD 28 million

With high EU prices, rising demand, and growing production capacity, 2025 is shaping up to be a pivotal year for Georgia's blueberry sector—both economically and strategically.