With the support of the National Wine Agency and organized by its U.S.-based marketing partner, Colangelo & Partners, Georgian wine was featured at the prestigious Food & Wine Classic Aspen 2025 in Aspen, Colorado. The event presented approximately 200 alcoholic beverages, including 20 varieties of Georgian wine.
Thousands of attendees at the 42nd edition of the festival had the opportunity to taste Georgian wines over the course of three days. A professional seminar and wine tasting session were also held during the festival, attracting participants from the commercial sector as well as consumers. Events like these play a crucial role in raising the profile of Georgian wine and boosting its international demand.
The National Wine Agency is actively promoting Georgian wine in the United States through a marketing campaign in collaboration with Colangelo & Partners, one of the country’s leading marketing firms. As part of this initiative, tasting seminars are organized in various U.S. cities for wine professionals and industry representatives. Georgian wines are also featured at major international exhibitions, and wine tours are arranged in Georgia for American media, sommeliers, and wine trade professionals. These efforts help deepen understanding of Georgian wine and expand its reach in the American market.
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One US dollar trades at GEL 2.7160
11/07/2025