Robert Joseph, editor of Meininger Wine Business International, an international wine and trade publication, says that the Georgian wine has great potential in the US, but the awareness needs to increase. According to him, "appropriate measures must be taken in order to sell the Georgian wine put on store shelves in the USA. The right place and way should be chosen to sell it".
However, as he points out, the exact same product, which is sold in Russia, may not be traded in the American market.
"Promotion means that more people will learn about the Georgian wine and what type of the Georgian wine they might like. It is important to become familiar with the market - what is sold in Russia or the Caucasus, while the same type of product may not be sold in the US. Even in different parts of the US, people may want different Georgian wines. This is the difficulty of marketing.
The difference between the Russian and American markets is huge. The Georgian wine is already known in the Russian market and it has a long history. There are many Georgian restaurants and it is not difficult to sell the Georgian wine in Russia. And in the USA, the Georgian wine is foreign and it is a new experience", - Robert Joseph said.
0
0
