The cities of Davis and San Francisco in California recently hosted the 8th Georgian Wine Forum, an event organized by the National Wine Agency of Georgia and the Embassy of Georgia in San Francisco, with support from the Georgian-American Business Council.

As part of the forum, a scientific seminar took place at the Robert Mondavi Institute in Davis, bringing together scientists, economists, and wine professionals. Discussions focused on strategies to establish Georgian wine in the U.S. market, its marketing potential, and the current state of Georgia’s wine industry.

Simultaneously, San Francisco hosted a conference and wine tasting that explored the rich history of Georgian wine, its varietal diversity, unique winemaking methods, economic impact, and marketing approach.

Tamta Kvelaidze, Head of Marketing and Public Relations at the National Wine Agency, emphasized the importance of such initiatives, stating:

“Georgian wine has great potential in the U.S. market; last year, Georgia reached a historic milestone with 1.2 million liters exported. Georgian wines are showcased at all major exhibitions across the country. We also support tastings and organize visits for American wine professionals to experience Georgian wine culture firsthand.”

A key component of the forum is its traditional scientific conference, where international researchers present studies on the history and culture of the Georgian vine—highlighting Georgia’s unique contribution to global winemaking.

The United States remains a strategic market for Georgian wine. Since 2013, targeted marketing efforts by the National Wine Agency have played a vital role in raising awareness and increasing exports to the U.S., with events like the Georgian Wine Forum serving as cornerstone initiatives.