The Georgian National Tourism Administration, in partnership with global media powerhouse Condé Nast, has launched a new international marketing campaign aimed at promoting Georgia’s tourism appeal.

As part of the initiative, French Vogue and GQ - targeting French-speaking markets - are helping showcase Georgia to British and German audiences as well. The campaign’s first feature, titled “The Best Guide to Discovering Georgia and Its Treasures in One Week,” was recently published on Vogue’s online and social media platforms.

The article highlights Georgia’s diverse landscapes, rich wine tradition, and vibrant cuisine. It vividly describes scenic routes through snow-capped peaks, historic churches, vineyards, and glaciers, and praises the country's 8,000-year-old winemaking heritage.

“From unforgettable Khinkali and Mtsvadi to the charm of Tbilisi, Batumi, and Kakheti, Georgia offers a feast for the senses,” the article reads, aiming to inspire nature lovers, food enthusiasts, and cultural travelers alike.