The National Tourism Administration's marketing campaign includes the world's largest media and travel platforms: CNN, National Geographic, Expedia, Vogue, Conde Nast Traveler, TimeOut-, Wego, AD.

As part of a large-scale campaign, videos, photo reports, articles and advertising banners about Georgia's tourism destinations will be posted on the websites of the world's major media platforms. The campaign also includes the social networks of these platforms: Instagram, Facebook Twitter and LinkedIn.

Target tourism markets were selected by the National Tourism Administration according to existing Covid-19 regulations and flights. The advertising campaign is being held in the following countries: Saudi Arabia, United Arab Emirates, Israel, Poland, Estonia, Lithuania, Latvia, Germany, France, Spain, USA.

Within the framework of the campaign, Georgian winter resorts, nature, culture, Georgian cuisine, wine, eco-products and adventure tourism will be popularized in the selected countries, which will be introduced to tens of millions of Internet users, promoting Georgia and increasing tourist flows. The campaign is starting in November and will last till late January.