The Georgian National Tourism Administration, in partnership with Transavia Airlines, hosted a group of eight French influencers on a promotional tour of Georgia.

The visit included stops in Tbilisi, Mtskheta, Ananuri, and Stepantsminda, where the influencers experienced Georgia’s rich culture, cuisine, and tourism offerings. They also had the opportunity to taste traditional Georgian wine and learn about the country’s winemaking practices.

Throughout the trip, the influencers created and shared content — including videos, stories, reels, and posts — across various social media platforms to showcase Georgia as an attractive travel destination. The initiative aims to raise awareness of Georgia in the French market and boost tourist inflows from France.

This campaign coincides with Transavia’s launch of direct flights between Paris and Tbilisi, which began in April and currently operate twice weekly.

The information was shared by the Georgian National Tourism Administration.