The representatives of the private sector got acquainted with the hiking project "HIGHLANDER Svaneti, Georgia" at the meeting.

"HIGHLANDER Adventure" is a global long-distance hiking project, which takes place in different countries of the world. The project will be organized in Svaneti for the first time in Georgia this year. The hike will be held from Becho to Ushguli on August 25-27. Hundreds of local and foreign pilgrims will take part in the event.

"The National Tourism Administration supports the holding of HIGHLANDER GEORGIA. It is important to implement such large-scale projects in Georgia. This project allows adventure tourism followers to learn more about Georgia, test their abilities, both in hiking and in various adventure destinations. This is an additional opportunity for tourism companies to diversify their products and offer them to the tourism market,” - said Ekaterine Kolbaia, the Head of Domestic Tourism Promotion Department at the Georgian National Tourism Administration.

HIGHLANDER aims to promote hiking in the community as a healthy lifestyle.

"As part of the HIGHLANDER preparatory campaign, we met with adventure tourism companies today and briefed them on the details of the project; we have high hopes that they will be interested in the cooperation and provide information to as many foreign tourists as possible and on August 25-27 we will host a lot of foreign tourists in Svaneti,” - said Tevdore Makashvili, the Manager of HIGHLANDER GEORGIA.

"HIGHLANDER GEORGIA" is implemented with the support of the European Union, Sweden and Austria, under the project GRETA. The project partners are: the Georgian National Tourism Administration, TBC Bank, Mestia City Hall and Svaneti Site Management Organization, Shan-Land (established with the support of the European Union, Sweden and Austria under the GRETA project). The social media partner is "Spend 4 seasons in Georgia".