"The Badagoni wines are already sold in 34 countries stably. We own our distribution logistics base in Germany, therefore, our wines reach any European country just in a day", - the founder of the Badagoni wine company Giorgi Salakaia said on the air of Radio Sivrce.  

According to Salakaia, the Polish market, which replaced Ukraine, is extremely growing.

"Today, the European market is rapidly growing, for example, a huge market growth is observed in Poland, which replaced the Ukrainian market one for one. Prior to the war, the Ukrainian market was important, which also replaced the Russian sales after imposing the trade embargo. However, an increase in the sales volume of the wines in Poland was still noticeable thanks to the popularity of the Georgian wine and tourism," - Giorgi Salakaia said. 

Giorgi Salakaia added that an important challenge for the sale of the Georgian wine is to increase awareness in this regard. 

"The geography and the increase in the wine sales every year really make us happy, but there are many challenges in terms of the wine awareness, even though a lot has been done by the government. We have seen an unprecedented sales growth and solid funding compared to the previous years with the active involvement of the Wine Agency of Georgia. No company will be able to increase the Georgian wine brand awareness on its own, since it is related to large financial costs," - the founder of Badagoni stated.

When asked by Radio Sivrce, as to which other markets are priority, Giorgi Salakaia named the USA and Great Britain.

"To Badagoni, the European market is not the only priority, because if we look at the advanced countries in terms of wine consumption per capita, these are: the USA and Great Britain - therefore, these two markets are very important. In the Asian countries, Japan, South Korea and China consume the most wine per capita. We have done quite a lot of research on the American market and we are still doing it today. This represents the most difficult market, which is highly saturated with the imported wine, which enters there in large quantities," - Giorgi Salakaia noted.