,,A large-scale campaign for the promotion of Georgia, organized by the National Tourism Administration, the international digital conference TRAVERSE will be held for the first time in Tbilisi, Georgia,'' - the National Tourism Administration of Georgia.
Reportedly, within the framework of the event, from January 30 to February 10, Georgia will be visited by 180 influencers from Great Britain, the USA, Germany, Poland, Spain, France and other countries. World famous travel bloggers have millions of followers on social networks.
"During the conference, successful influencers will share information and experience about the global trends with the participants. Among the speakers are: BBC presenter Gavin Ramjaun, Instagram blogger Rich McCorry and others.
The influencers will travel to Tbilisi, Mestia, Gudauri and other places, learn about winter resorts, tourist products, Georgian cuisine and wine.
The influencers will prepare blogs, posts and stories on social networks, which will be read by tens of millions of users, and will contribute to the promotion of Georgia in the international tourist markets.
Before the conference, the organizers visited Tbilisi and got acquainted with the details of the event, as well as inspected the infrastructure.
Based in London, TRAVERSE helps global brands and tourism hubs to develop digital projects; the conferences are attended by both beginners and professional influencers (bloggers, YouTubers, Instagrammers, Tik Tokers and videographers, etc.).
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One US dollar trades at GEL 2.7755
14/03/2025
