As part of a new marketing campaign by the Georgian National Tourism Administration, National Geographic Traveler has published a feature article showcasing Georgia as a top travel destination, with a special focus on Tbilisi. The campaign targets the UK market and includes both print and online editions.

Written by journalist Emily Lash, the article introduces Tbilisi as a unique city where ancient traditions blend seamlessly with modern culture. Lash explores the capital’s rich architecture, noting the mix of modern buildings, Soviet-era structures, Mediterranean courtyards, and Persian-style baths, all of which reflect Georgia’s layered history.

The feature places strong emphasis on Georgian cuisine, describing it as “the true heart of Georgian culture.” Lash highlights the 8,000-year winemaking tradition and the ritual of the Georgian table, underscoring how trade, history, and hospitality have shaped the country's culinary identity.

She encourages readers to explore local markets, sample dishes, and discover regional specialties like mountain honey, Svan salt, and distinctive herb and spice blends that define Georgian flavors.

Beyond Tbilisi, the article recommends a visit to the wineries of Kakheti, where travelers can experience toasts, traditional songs, and the deep-rooted culture of winemaking in qvevris—large clay vessels used for fermenting and aging wine.

The piece includes a 2-day itinerary offering a curated introduction to Georgian food, culture, and nature, both within Tbilisi and the surrounding areas. It presents Georgia as a vibrant destination that blends cultural heritage with contemporary life, making it an ideal choice for curious and experience-driven travelers.