After the financial, legal and technical audit of the company's corporate governance system, the American premium brand - MILLER was added to the Zedazen beer portfolio. This business transaction once again confirms that the Zedazeni enterprise fully meets all the world standards and requirements necessary for the production of high-quality premium brands.

MILLER produced in Georgia will be sold in Georgia, Azerbaijan, Armenia and Middle East countries.

MILLER is a light, American, premium class beer. Its taste is made not only by its recipe, but also by its unique brewing technology - four-fold filtration.

"You know that the "Georgian Beer Company" is distinguished by innovation in the beer market. We turned the difficulties caused by the pandemic into an opportunity and used this time to make the Georgian beer market even more interesting. After almost 3 years of negotiations, additional investments, experimental brewing, enterprise audit and introduction of western standards in the management of the company, today we are proud to announce that the Zedazeni brewery is a partner of the world giant of the beer industry - Molson Coors, and a MILLER licensee in our region and other countries in the Middle East. So "It is our time, It's Miller Time", - Kakhaber Kotrikadze, the Director of the "Georgian Beer Company" said. 

The "Georgian Beer Company" was founded in 2011 and TBC Bank has been its partner since its establishment. Within the framework of the mentioned cooperation, TBC Bank allocated a total of GEL 270 million to the Zedazeni brewery.