In the first quarter of 2025, Georgia recorded a total of 1.3 million arrivals of international non-resident travellers, marking a 1.1% increase compared to the same period in 2024. Nearly half of these travellers (47.4%) belonged to the 31–50 age group.

From this total, 1.2 million visits were made by international visitors, reflecting a 1.3% year-on-year growth. The number of individual international visitors reached 970.5 thousand, also up 1.3% from Q1 2024.

During this period, tourist-type visits totaled 958.9 thousand, representing a 2.2% increase. Most international visitors—82.6%—were tourists. Excursionists made up 13.7%, and 3.7% combined both tourist and same-day visit purposes.

Key Source Markets:

• Russia: 187.7 thousand visitors (19.3% share)

• Turkey: 16.5% share of visitors; led in visits with 225.3 thousand

• Armenia: 13.0% of visitors, with 180.8 thousand visits

Visitor Demographics & Purpose:

• Age 31–50 accounted for 48.8% of visitors

• Women made up 36.5% of all international visitors

• Main purpose of travel: Holiday, leisure, and recreation (42.2%)

Regional Distribution:

• Tbilisi: 665.7 thousand visits

• Adjara A/R: 301.8 thousand visits

Travel Behavior & Spending:

• Average length of stay: 5.50 nights (up from 5.45 nights in Q1 2024)

• Repeat visits: 85.1%

• Total visitor expenditures: 2.3 billion GEL (up 8.3% year-on-year)

• Average expenditure per visit: 1,998.3 GEL, a 6.9% increase from Q1 2024

These figures suggest steady growth in Georgia's tourism sector, driven by repeat visitors and increasing spending, despite modest changes in overall visitor numbers.