In the first quarter of 2025, Georgia recorded 1.3 million international non-resident arrivals, marking a 1.1% increase compared to the same period in 2024, according to the National Statistics Office of Georgia (GeoStat).

Of these, 1.2 million visits were made by international visitors, a 1.3% year-on-year rise, while the number of unique international visitors reached 970,500, also up by 1.3%. The vast majority—958,900 visits (2.2% increase)—were classified as tourist-type visits, with 82.6% being tourists, 13.7% excursionists, and 3.7% combining both activities.

Visitor Demographics and Origins

• The largest group of visitors (48.8%) were aged 31–50.

• Women accounted for 36.5% of all international visitors.

• The top three countries of origin were:

  • Russia: 187,700 visitors (19.3% of total)

  • Turkey: 16.5% share

  • Armenia: 13.0% share

• In terms of total visits, Turkish citizens led with 225,300, followed by Russians (219,300) and Armenians (180,800).

Travel Purpose and Destinations

• The main reason for visiting Georgia was holiday, leisure, or recreation (42.2%).

• The most visited regions were:

  • Tbilisi: 665,700 visits

  • Adjara Autonomous Republic: 301,800 visits

Length of Stay and Spending

• The average stay was 5.50 nights, a slight increase from 5.45 nights in Q1 2024.

• A significant 85.1% of visits were repeat visits.

• Total visitor spending reached 2.3 billion GEL, up 8.3% from the previous year.

• Average expenditure per visit rose by 6.9%, reaching 1,998.3 GEL.