A 46-minute film screening was held in Bettany Hughes’s popular program TREASURES OF THE WORLD about the tourist destination of Georgia. The host of the program and the famous historian Bettany Hughes traveled to Georgia as part of the marketing campaign of the National Tourism Administration of Georgia.

The Georgian Channel 4 camera crew visited Great Britain with the support of the Georgian Embassy. As part of the campaign, the Ambassador of Georgia Sophie Katsarava hosted a screening of the documentary film Treasures of Georgia at the Royal Geographical Society in London, which was attended by members of the government and parliament, representatives of the diplomatic corps and the Georgian diaspora.

The documentary shows Vardzia, the Vani Archaeological Museum, Svaneti, Tbilisi, the UNESCO cultural heritage sites, archaeological materials, cultural treasures of the country, castles, temples, and the Georgian alphabet.

In the film, Bettany Hughes briefed the audience on the legend of the Golden Fleece, Svan towers, medieval icons preserved in Svaneti churches, Tamar fresco in Vardzia, Khertvisi castle, architecture of old Tbilisi and ancient archaeological samples found in Dmanisi.

The film featured Kvevri, the 8,000-year history of the Georgian wine production, unique Georgian music, polyphonic songs and culinary traditions.

Bettany Hughes's program TREASURES OF THE WORLD presents the history and culture of different countries of the world. The TV program cycle has been in production since 2021 and is popular in both the UK and the US.