The National Tourism Administration of Georgia participated in the Imex Frankfurt 2024 international tourism exhibition in Germany.

The Convention and Exhibition Bureau of Georgia was presented at one of the world's largest exhibitions in the field of business tourism. 10 member companies of the Bureau and the Department of Tourism and Resorts of Adjara participated in the Imex Frankfurt 2024.

Within the framework of the three-day exhibition, presentations were held on Georgia's tourist potential, business tourism direction, and tourist infrastructure. The Convention and Exhibition Bureau, as well as the member companies, held negotiations with 50 international companies and associations in order to deepen the partnership.

The purpose of participation in Imex Frankfurt 2024 is to raise awareness of Georgia in the EU countries, as well as to attract large conferences, congresses and events.