
The Badagoni wine company continues the process of diversification of markets – currently, the company's products are exported to 32 countries, which the markets of India and Bahrain have been added to.
As Giorgi Salakaia, the founder of the Badagoni wine company, states, the share of both European and Asian countries is increasing.
Giorgi Salakaia spoke about last year's results and further plans to the Business Morning program.
"Badagoni is successfully continuing the process of diversification of markets worldwide. We operate in 32 countries. Due to the geopolitical processes ongoing in the world today, of course, there are certain changes and innovations in this or that market. In particular, the Asian market is quite active. China, by itself, remains the leader across Asia, but this year we have started a considerable expansion of exports in the countries such as Uzbekistan, Turkmenistan. Also, we will sell our wine in India and Bahrain", - the founder of the Badagoni wine company said.
According to him, the development trend of different markets is also significant.
"We saw almost a 100%-growth in the European market, in particular, the Polish one. As for the German market, there was also a 13% increase, which makes us very happy. In Germany, we have our logistics base, from where wines are distributed throughout Europe," – Salakaia noted.
As Giorgi Salakaia says, Badagoni is represented in 14 European countries. Last year the sales voulme reached 27%. This year, the company plans to increase this share to 35%, based on the number of sales already signed and contracted.
Regarding the trade with Russia - Giorgi Salakaia stated that dependence on the Russian market was not a correct definition, because the Russian market was, to some extent, a traditional one.
"According to last year's data, the company's sales in the Russian market reached 40%. This resulted in quite a lot of investment to further increase production. In total, we ended last year with the export of 9 million bottles of wine. This year, we plan to increase it by 20%, and accordingly, these shares should be distributed without any increase in the Russian market," - Giorgi Salakaia added.
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