"Ben Ebbrell and Jamie Spafford are two of YouTube’s most popular food and drink content creators. Their Sorted Food channel, which sees them taking on culinary challenges around the world, has 2.7 million subscribers.

Although they’ve tackled a wide range of national cuisines and regional styles, Georgia is one part of the world they’ve not yet visited. “We’ve been doing this on YouTube for 13 years,” says Ben, “and if my memory serves me right, we’ve only discussed Georgian cuisine once across hundreds of videos.”

It’s time to put that right. We asked the Sorted Food team to get to know the country through the restaurants, chefs and culinary traditions that have made Georgia an in-the-know destination for gastronomes.

In lots of ways, Ben and Jamie are typical of Western visitors heading to the Caucasus for the first time", - Bloomberg writes.

“I could probably pinpoint the country on a map,” says Jamie. “I know it’s very old. I know it’s incredibly traditional in a lot of ways, and I know there’s a good intersection between that and the more modern side of the city of Tbilisi. But other than that, I’m a complete newbie when it comes to Georgia.”

Smaller than Austria or Ireland, Georgia isn’t a large country, which is good news if you have limited time to explore. However, there is so much to see, from historic towns, picturesque mountain villages, seaside resorts and ski slopes to Georgia’s wine-producing region," - Bloomberg writes.

The article describes the journey of famous YouTubers to old Tbilisi, sulfur baths, historical places of the capital, restaurants, dishes, meetings with famous chefs. The Bloomberg article describes how Ben and Jamie headed to Azarpesha Restaurant to try their hand at making “khinkali,” traditional meat dumplings, how they got to know a supra—the traditional Georgian welcoming feast - doubtless including the classic toasting ritual, polyphonic songs and, of course, wine preparation.

With Tbilisi well traversed, our food explorers are keen to go beyond the capital, and they head out to explore one of Georgia’s most ancient innovations: winemaking.

September is the best time to see the harvest celebration and associated festivals, but a visit to Kakheti, the wine-producing region just east of Tbilisi, at any time of the year offers a chance to experience everything from grand French-style chateaux to humbler vineyards.

One such chateau is the home of the Tsinandali Estate. This utterly charming early 19th-century house became a center of Georgian intellectual and cultural life under Prince Alexander Chavchavadze, who imported the latest winemaking skills from Western Europe," - Bloomberg writes.

The article describes the 8,000-year-old tradition of Georgian wine, bread-making master classes, Telavi food market, Akhmeta cheese, “nadughi” (Georgian ricotta) and “matsoni” (Georgian yogurt).

As part of the large-scale marketing campaign of the National Tourism Administration of Georgia, Bloomberg will publish another article about Georgia; video clips are being prepared. An advertising campaign is already underway on social media (Facebook, Twitter, Instagram, Youtube, TikTok), which will continue until the end of the year.

The campaign aims to attract high-spending tourists from different countries of the world.