The awards ceremony, called the Oscars of Tourism, will be attended by the leading companies of the tourism industry from different countries of the world, as well as the representatives of businesses and government organizations involved in the tourism industry.

According to the Government of Adjara, in 2023, the representatives of the world-class tourist attractions, destinations, hotels, as well as sea, road and air transport companies will be awarded in Batumi.

Georgia's Black Sea resort town of Batumi was nominated as Europe's leading, growing tourist destination at the World Travel Awards in 2019.