On January 20-22, the international fashion exhibition Who's Next was held in the capital of France, where the export-oriented Georgian brands were presented for the first time, organized by the Enterprise Georgia Agency.
Organized and co-financed by the Agency, as well as supported by the Georgian Apparel and Fashion Association (GAFA), the mentioned exhibition was specially selected for start-up exporting companies and provides them with a unique opportunity to explore new export markets.
Six designers from Georgia participated in the event: Newtorso; god__era, Cosmos; Rumori, Patsatsia Nini and Kaba.
Who's Next is an international fashion exhibition held twice a year in Paris. About 45,000 visitors arrive at the showroom every season, 70% of whom are verified buyers.
Who's Next presents the works of both independent and beginning designers, as well as well-known brands. Participation in a high-reputation event allows Georgian designers to learn about new trends, easily communicate with buyers and increase the export potential.
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One US dollar trades at GEL 2.7755
14/03/2025
