According to GEOSTAT data, watermelon prices in Georgia fell by 16% year-on-year in July 2025, bucking the trend of rising prices across other seasonal fruits.

Fruit Price Trends – July 2025 (y/y):

• Watermelons: ↓ 16%

• Peaches: ↑ 9.5%

• Grapes: ↑ 9.6%

• Plums: ↑ 9.5%

• Pears: ↑ 15%

• Apples: No change

Despite robust local harvests, Georgia imported 9,560 tons of watermelons in the first half of 2025, valued at USD 2.8 million, primarily from Turkey, Iran, and Azerbaijan. This influx of imported supply likely contributed to the sharp price decline.

The contrast between falling watermelon prices and rising prices for other fruits suggests differing supply-demand dynamics, possibly influenced by weather patterns, harvest timing, or cross-border trade conditions.