The National Tourism Administration of Georgia presented a special stand at one of the world's largest tourist exhibitions in Great Britain.

21 companies from the tourism sector are participating in WTM London 2024 together with the National Tourism Administration. The Department of Tourism and Resorts of Adjara, the Association of Airports, as well as the Samegrelo Destination Management Organization are represented at the international exhibition.

Within the framework of the London tourism exhibition, the head of the National Tourism Administration of Georgia, Maia Omiadze, is holding the meetings with the representatives of the world's leading media outlets, the largest booking platforms and airlines, including: Trip Adviser, Bloomberg, National Geographic Traveler, Expedia, British Airways, Easy Jet, Euronews Skyup, Skyscanner, Wanderlust and others.

Marketing and media campaigns in Georgia, organization of press tours and promotion of tourist products will be discussed at the meetings.

As part of the exhibition, the representatives of the private sector have the opportunity to hold meetings in B2B format with both British and European companies in order to deepen cooperation.

At WTM London 2024, visitors will have the opportunity to learn about the country's tourist destination and tourist products represented at the stand of Georgia.

About 4,000 tourism companies and organizations from more than 180 countries are represented at WTM London 2024, and the number of visitors to the exhibition is 40,000.