The Biggest Small Country in the World – Bloomberg about Georgia

“Georgia is becoming one of the world’s top places for travelers who like to generate a little adrenaline—or a lot of it.

Whether you’ve visited the country or not, you may be familiar with Georgia’s signature sights: ancient monasteries set against dizzying mountains, Tbilisi’s evocative mix of cultures and architectural styles, wine festivals and the Black Sea coast.

But for dedicated pursuers of thrills, Georgia’s mountains, rivers, coastlines, valleys and skies are a secret playground,” – Bloomberg writes. 

The video clip and the article present the Trinity Church, set in the mountains, Mkhinvartsveri, Stepantsminda and Gergeti. Blooomberg pays special attention to mountain resorts.

“Skiing is taking off in a big way in Georgia. In 2023, Bakuriani will host the Snowboard, Freestyle and Freeski World Championships, and last winter, it hosted slopestyle events in the 2021–22 Snowboard World Cup. At $10–$15, daily ski passes are significantly cheaper than in the Alps.

“Set in central Georgia, Bakuriani is situated between the major centers of Batumi and Tbilisi, and you can fly to the much closer city of Kutaisi, which has become a hub for adventure seekers. “If people have a free day in Kutaisi and they just want to do something crazy, it’s normally a one-day adventure trip from Kutaisi and back,” explains Giorgi Enuquidze, a canyoning and adventure tour guide.

Something crazy” might include abseiling down a waterfall as part of a canyoning adventure. Think of canyoning as the heptathlon of adventure pursuits: You get to climb, abseil, hike and swim. The Dzmuisi canyon is a two-hour drive from Kutaisi and following walk through the forest, there are waterfalls, cliff jumps and natural water slides to navigate. As Enuquidze puts it, ​​”canyoning is freedom, adventure and lots of adrenaline”,”- Bloomberg's article reads.

The article and video are dedicated to Kutaisi, Imereti tourist destination, waterfalls, canyoning and rafting.

As part of the marketing campaign of the National Tourism Administration of Georgia, Bloomberg prepared two videos about the tourism potential of Georgia. Three articles are published within the campaign. As part of the campaign, promotional videos and articles about Georgia will have a total of more than 6 million viewers and readers in the target tourist markets: Great Britain, Italy, France, Spain, Germany, Poland, Estonia, Lithuania, Latvia, Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain, Qatar, Oman and Israel. The campaign will help attract high-spending tourist flows to Georgia.