According to Zurab Ramazashvili, the reason for this is the increase in the price of materials, including for auxiliary and complementary bottling; tariffs on energy resources have also risen significantly.

"Stainless steel and metal have become more expensive; I do not know how much it will affect the price of wine and how much the consumer will be ready for this. Additionally, it is due to the low crop capacity of grapes in France and Italy, therefore, if it is not supplemented by the products from other countries, a shortage may be created in certain categories of wine. I do not know what will happen, prices may rise.

Ramazashvili sums up 2021 and says that there has been a marketing improvement compared to 2020, however, the company's sales figure has not yet returned to the 2019 mark.

According to Ramazashvili, the company's sales rate in the local market is reduced by about 50% compared to the pre-pandemic index.

Currently, Telavi Wine Cellar sells wine in 28 countries.