Household appliance store chain BECO introduced products of Turkish household textile Ozdilek brand to the Georgian market. As the director of the company, Melek Özdilek, said, the introduction of products was decided due to the high demand in the market.
"Through our research, it was determined that the demand for family textiles in the market was high, that's why we made a decision to import the brand, which is among the top three producers of family textiles in Turkey. The quality of the products is really very high", - Melek Özdilek said.
Household textile products are currently presented only at BECO Batumi branch, however, as the company said, “the BECO brand will be represented in many more branches. In addition, according to the director of the company, it is planned to open Ozdilek stores in Tbilisi and Batumi.
"The high demand for the band gives us the opportunity to think about opening Ozdilek stores in Tbilisi and Rustavi. In addition, we will introduce this brand to the BECO stores, and customers will find a variety of household textiles in all large BECO branches. The investment, which will initially be made for the opening of 3 or 4 stores, amounts to $500,000.
The Ozdilek products presented in the BECO chain of stores are quite diverse and are intended for consumers of all ages and genders. In addition, the prices of the products are quite affordable. Compared to our competitors, our prices are about 20% lower", - Melek Özdilek stated.
To be informed, the chain of household appliances stores – BECO - has been operating in the Georgian market for 25 years and currently has 98 branches across the country.
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