Reportedly, before organizing the tour, one of the most popular radio stations in the United Arab Emirates, Virgin Radio Dubai, was conducting a campaign for free travel to Georgia from October 24 to November 2. Within the framework of the project, the winners were identified among the radio listeners.
25 winners of the project, as well as 9 representatives of the airline Flydubai and radio Virgin Radio Dubai visited Georgia. As part of the tour, the project participants visited Tbilisi, toured the old city, went to Uplistsikhe and then Mukhrani, where a master class of the Georgian dishes was organized. 
"As part of the joint project with FlyDubai airline, we are hosting 25 people from the Persian Gulf countries, who were selected on the basis of a competition through one of the most popular radio stations. They are getting acquainted with the tourist products of Georgia, which is interesting for these countries, as a result, information about the tourism potential of Georgia will spread in the countries of the Persian Gulf. This is another opportunity to attract even more visitors from these countries", - Medea Janiashvili, the Acting Head of the National Tourism Administration of Georgia.
"First of all, I would like to thank the organizers of the project, I am very happy to be here; it is a very beautiful country, the people are very warm. I got to Georgia as a result of winning the competition, I called the radio show and I was lucky. I really didn't expect it," – says one of the project participants from Dubai.
As part of the tour, videos and posts about Georgia will be published on the social networks of the airline FlyDubai and radio Virgin Radio Dubai, which will be shared by millions of the Internet users.