The head of the National Tourism Administration of Georgia, Maia Omiadze, met with representatives of influential media platforms and companies at the international tourism exhibition ITB Berlin 2024 in Berlin.

The representatives of the National Tourism Administration held talks with the heads of the National Geographic, Bloomberg, Wanderlust and the organizers of the international culinary festival Nat Geo Food Fest in order to promote Georgia in the international tourist markets and plan marketing campaigns.

The negotiations were held with the representatives of China Ready, one of the largest marketing companies in China.

Together with the National Tourism Administration of Georgia, 39 state organizations and private companies are represented at the world's largest tourist exhibition.

As part of ITB Berlin 2024, representatives of the private sector have the opportunity to establish relations with international tourism companies and find new business partners.

More than 1,300 tourism companies and organizations from 132 countries are participating in ITB Berlin 2024, and more than 1,250 sales companies are exhibiting at the exhibition.

With this slogan Boundless Hospitality, in 2023, Georgia presented itself as the host country at the Berlin International Tourism Exhibition. Thousands of visitors got familiarized with the tourist destinations and culture of Georgia at the Georgian stand.