To raise consumer protection standards and promote a more consumer-focused financial sector, the National Bank of Georgia (NBG) has approved its Market Conduct Supervision Strategy for 2025–2027.

According to the NBG, the strategy aims to improve transparency by providing the public and stakeholders with clearer access to the Bank’s vision, priorities, and plans in the area of consumer protection. It also enhances the planning of supervisory activities and raises financial institutions’ awareness of upcoming initiatives.

The strategy outlines key priorities, strategic directions, and a monitoring framework with evaluation indicators. It emphasizes a shift toward principle-based supervision—focusing on identifying current and emerging risks rather than merely checking compliance with existing laws. This approach encourages proactive oversight and practical solutions to market challenges.

As part of this more consumer-centered focus, the NBG will conduct thematic inspections to identify industry-specific issues and highlight areas needing improvement. Additionally, the Bank will publish guidelines and recommendations to support fair competition and promote a stable, consumer-friendly financial environment.

The strategy also calls for financial institutions to adopt more tailored approaches to meet the diverse needs of different consumer groups.

The NBG will review and update the strategy every three years, reassessing priorities and making adjustments in response to new challenges.