The memorandum was signed by the Minister of Economy and Sustainable Development, Natia Turnava, and the regional head of the company "Visa", Diana Kighuradze.

The purpose of the memorandum is to facilitate dialogues and programs on the following issues - sharing common priorities, sharing best practices in innovative payment technologies to support the development and growth of Georgia's economy, and accelerating digital transformation for entrepreneurs and providing financial information.

Under the memorandum, Visa and Enterprise Georgia will implement educational programs to accelerate digital transformation in support of small and medium-sized businesses.

In cooperation with the National Tourism Administration, joint marketing campaigns will be planned to stimulate domestic and international tourism, and in order to effectively plan international marketing campaigns, Visa will periodically share Big Data on target markets with the National Tourism Administration.

According to Natia Turnava, based on the information provided by "Visa", “the geography of our tourism policy will be developed and other important decisions will be made regarding the diversification of the tourist area and attraction of more tourists”.