Lydia Li, Director of ITB China, expressed her optimism about increasing Chinese tourism to Georgia through a partnership with the Georgian National Tourism Administration.

She announced that Georgia will be designated a partner country at ITB China 2026.

“I am very pleased to be here. We are proud to announce that Georgia will have the status of a partner country at ITB China 2026. Thanks to our collaboration with the Georgian National Tourism Administration, I believe we can welcome more Chinese travellers to experience your rich culture and stunning landscapes, which are truly breathtaking,” said Lydia Li.