The National Tourism Administration of Georgia is hosting the representatives of the leading Italian broadcaster Rai, TV Seria A and Il Sole 24 Ore publication. Influential Italian media journalists are preparing reports, stories and articles about the Georgian tourist destinations, winter resorts, freeride world tour in Mestia and Tbilisi.

The purpose of the press tour is to promote the Georgian tourist products in Italy and European countries. Rai has more than 20 million viewers and broadcasts in 174 countries.