Georgian Minister of Environmental Protection and Agriculture Otar Shamugia, within the framework of his working visit to Shanghai, visited the Georgian stand at the ProWine Shanghai exhibition and met with representatives of Georgian companies.
,,International exhibitions are the most interesting for the purpose of diversification of Georgian wine export markets, because they are visited by the leading wine specialists, importers and media representatives from different countries worldwide. ProWine Shanghai is traditionally attended by over 100,000 visitors, including distributors, importers and wine professionals. China is one of the most interesting, promising and priority markets for the export of Georgian wine. The National Wine Agency, as part of the Georgian wine promotion program, has been actively implementing various types of marketing campaigns in the mentioned market for the past few years; As a result, since 2013, the export of Georgian wine to the Chinese market has been increasing," - Otar Shamugia said.
During 2023, with the support of the National Wine Agency, Georgian wine producers participated in the largest exhibition in China - The 108th China Food&Drinks Fair; A large-scale seminar/tasting of Georgian wine was held in Hong Kong; Georgian wine educational program and training was held, which was led by Master of Wine Debra Meiburg.
Georgian wine was presented at the exhibition China Food & Drinks Fair 109 held in the city of Shenchen. By the end of this year, Georgian wine companies will participate in the Georgian wine master class in Shanghai, and Georgian wine will be presented at a tasting in Hainan Island.
The National Wine Agency of Georgia cooperates with the marketing companies Meiburg Wine Media and the Georgian Wine Promotion Center (China National Research Institute of Food and Fermentation Industries Corporation Limited) to implement the Georgian wine marketing campaign on the Chinese market.
Along with the Minister of Environmental Protection and Agriculture of Georgia Otar Shamugia, Ambassador Extraordinary and Plenipotentiary of Georgia to the People's Republic of China Archil Kalandia and the head of the National Wine Agency Levan Mekhuzla were present at the exhibition.