In 2022, Swirl Wine Group to launch Georgian wine marketing campaign in the UK

22/02/2022

14:51

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“Organized by the National Wine Agency of Georgia, in 2022 the Swirl Wine Group will launch a Georgian wine marketing campaign in the UK. A cooperation agreement has already been signed between the National Wine Agency of Georgia and the British marketing company

The Swirl Wine Group is headed by Sarah Abbott, a renowned wine master. Within the framework of the campaign, in 2022, the Georgian wine tasting-seminars will be held for wine professionals and representatives of the wine trade in different cities of Great Britain.

The Georgian wine will be presented at international exhibitions. Targeted advertising and media campaigns will be implemented. The UK is one of the largest importers and consumers of wine in the world. Since 2014, the UK has emerged as one of the potentially growing strategic markets for Georgian wine exports.

Through the consistent cooperation of the National Wine Agency with the Georgian wine producers, it became possible to create a growing trend of the Georgian wine exports. In 2021, 736 thousand bottles of wine were exported, which is an increase of 71% compared to 2020," - the National Wine Agency reports.