As the Department of Tourism and Resorts of Adjara, in 2023, 6,375,000 GEL (28% more) is planned to be allocated for the promotion of Adjara's tourist potential in the target countries. Compared to 2019, the domestic tourism promotion and advertising budget is also to be increased by 77%. 

• TV advertisement;
• Internet advertising;
• Online marketing;
• Outdoor advertising;
• Advertising using the print media;
• Organization of advertising and informational tours;
• Participation in international exhibitions, conferences and seminars.

For the next year, the development of services and tourism products in Adjara remains the main priority. In 2023, it is planned to increase the budget by 165% in the direction of creating and developing new tourist products in the mountainous Adjara, and in total, 3,000,000 GEL will be spent for this purpose.

• Development and diversification of tourism products;
• Promotion of the mountainous Adjara – info-tours;
• Seasonal festivals.

As for the events and educational programs planned to improve the quality of services in the region, 692,000 GEL will be spent in this direction next year, which envisages a 134% increase in the budget.

• Human resources development and raising awareness about tourism – trainings;
• Determining the quality of service;
• Identifying the best service providers "Magnolia".