Although Healthy Cake is at the level of a startup for the Georgian market, its founder Natela Gogsadze has several years of experience in producing healthy desserts. According to her, she started a small dessert business while living in Uzbekistan and successfully cooperated with fitness centers and food outlets operating there. After moving to Tbilisi with her family, she decided to continue her favorite business.

"My desserts are distinguished by the fact that they do not contain sugar and wheat flour, they are also low-calorie foods and can be eaten by anyone who follows a healthy lifestyle and adheres to a diet. One of the main issues we focus on is the caloric content of desserts. In addition to information on the amount of calories, proteins, fats and carbohydrates shown on the label of Healthy Cake, there is a QR code, by scanning of which, you will get acquainted with the full composition of the dessert. In addition, according to the demand of such desserts, we can prepare desserts that do not contain allergic ingredients.

Our virtual showcase on Instagram and Facebook pages is available for those, who wish to view and purchase our desserts. 

The investment in the business is not high at the moment, as the primary necessary equipment and ingredients were brought from Uzbekistan. Our team has 15 years of experience working in the HoReCa sector and we manage our costs effectively, although this does not happen at the expense of the product quality. We try to define our pricing policy so that consumers with different incomes can buy healthy desserts. Therefore, the cost of each sugar-free dessert is from 4 to 17 GEL. We also have cakes at a fixed price, though with the option of decoration and stuffing,” - said Natela Gogsadze.

It should be noted that after appearing on the market, Healthy Cake actively negotiates with fitness centers and establishes informational communication with them in terms of producing a healthy life.

"We also plan to develop the startup through cooperation with cafe-restaurants and fitness centers. In the future, we are thinking of conducting educational masterclasses. In the long run, we want to include it in the Healthy Cake project in Batumi,” - Natela Gogsadze told BM.GE.

Source: https://bm.ge/ka/article/tbilisshi-jansagi-desertebis-startapi-healthy-cake-amoqmedda---gegmebi/107632/