The head of the National Tourism Administrationof Georgia, Maia Omiadze, met with the Deputy Ambassador of Germany to Georgia Tanya Hut and the First Secretary of the Economy and Press Department of the German Embassy, Sara Tsilonka.
The Deputy Ambassador of Germany got acquainted with the planned and ongoing marketing campaigns of the National Tourism Administration of Georgia.
At the meeting, the results obtained from the Berlin international tourism exhibition ITB Berlin 2023 were discussed; Georgia was represented as the host country at the said exhibition.
The conversation touched on the marketing campaign of the National Tourism Administration in Germany. Within the framework of the current integrated campaign, Georgian tourist products are being advertised on various platforms, in digital and printed media.
As part of the campaign, the press tours are being held for representatives of the highly rated German press and bloggers in Georgia. The goal of the marketing campaign is to raise awareness of Georgia in Germany and increase tourist flows.
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One US dollar trades at GEL 2.7755
14/03/2025
