As part of a new international marketing campaign launched by the Georgian National Tourism Administration, one of Germany’s leading media platforms, T-Online, has published an extensive and visually rich article promoting Georgia as a top travel destination.

With over 30 million unique monthly visitors, T-Online’s influence extends beyond Germany to readers in Austria and Switzerland, offering Georgia substantial exposure in key European tourism markets.

The article takes readers on an evocative journey through Tbilisi, Batumi, Georgia’s mountainous landscapes, and its famed wine and culinary culture. It opens with a poetic portrayal:

“Magical mountains, ancient vineyards, warm people who greet each guest as if they were a member of the family. Georgia is a country full of adventures, emotions and unforgettable moments. Are you ready to discover the most beautiful secret of Europe?”

T-Online’s journalist vividly describes the sunrise over the Caucasus Mountains, the aroma of fresh bread in Tbilisi’s streets, and the unique sense of belonging found in a vineyard among strangers.

Highlighting Svaneti and the UNESCO-listed village of Ushguli, the article showcases Georgia’s unmatched natural beauty:

“Snow-capped peaks, flower-strewn fields, and rivers that carve through fairy-tale landscapes… In Ushguli, stone towers rise against a backdrop of majestic mountains — a place where history and nature coexist in perfect harmony.”

The piece also emphasizes Georgia’s ancient winemaking heritage, recognized by UNESCO, and the unforgettable experience of a traditional Georgian feast:

“You’re sitting at a traditional table, and you soon realize that guests here are not only warmly welcomed, but also instantly become friends.”

The article closes with a heartfelt invitation to travelers:

“If you’re looking for a place that will stay in your heart, then visit Georgia. Nature that warms your heart, a table that is filled with love, and people whose hearts are always open to you – this is Georgia.”

This feature in T-Online is a significant boost for Georgia’s tourism visibility, aligning with the country’s efforts to position itself as Europe’s most beautiful undiscovered destination.