In order to increase the export potential of the Georgian wine in the German market, a group of German wine professionals visited Georgia with the support of the National Wine Agency of Georgia and the organization of the agency's contractor German marketing company "ff.k Public Relations". According to the Agency, the group included sommeliers, including three wine experts, as well as wine journalists, who visited the Georgian wine producing companies in Kartli and Kakheti, and tasted different styles of Georgian wine. Besides, within the framework of the tour, a special tasting (Speed Tasting) was organized in Tbilisi, where 20 Georgian wine producing companies presented their products to the wine professionals for evaluation and recommendations.
"As part of cooperation with the National Wine Agency, we visited Georgia together with a group of sommeliers and wine masters to familiarize ourselves with the Georgian wine. Our goal is to introduce the diversity of the Georgian wine, Georgian traditions and culture to the group of visitors, in order to give the professionals of the German and international wine world an opportunity to support the Georgian wine in the future", - the Marketing Manager of "ff.k Public Relations", Lara Behrendsen, stated. According to the master of wine and sommelier, Konstantin Baum, it is welcome to involve the young generation in the process of wine production.
In order to promote the Georgian wine and increase its export potential, the cooperation between the National Wine Agency of Georgia and the German company "ff.k Public Relations" began in 2021 and continues actively this year.
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One US dollar trades at GEL 2.7755
14/03/2025
