According to the National Bank of Georgia, the country earned $1.145 billion in tourism revenue during the second quarter of 2025—marking a 5.0% increase compared to the same period in 2024. Total international travel revenue for the first half of 2025 reached $1.971 billion, reflecting year-on-year growth of 3.8%.

The European Union played a significant role in this growth, accounting for $173.9 million, or 15.2% of total Q2 travel income. This represents a substantial 26.0% increase from the same quarter last year.

Among individual countries, the highest year-over-year growth rates were recorded from:

• Azerbaijan: +42.3%

• Saudi Arabia: +20.9%

• Israel: +16.4%

Conversely, revenue from Russia experienced a steep decline, falling by 20.5% in the second quarter of 2025.

Q2 2025 Tourism Revenue by Country:

• Azerbaijan – $54.0 million

• Belarus – $19.9 million

• Turkey – $151.4 million

• Iran – $29.3 million

• Israel – $127.7 million

• Russia – $166.0 million

• Saudi Arabia – $30.1 million

• Armenia – $37.8 million

• Ukraine – $35.8 million

• European Union – $173.9 million

• Other Countries – $319.3 million

The data reflects Georgia’s growing appeal to a broader international visitor base, particularly from the EU and neighboring regions.