With the support of the National Wine Agency of Georgia, 16 Georgian wine-producing companies are participating in the Foodex Japan 2024 international food and beverage exhibition in Tokyo, Japan.

Participation in Foodex Japan 2024 will allow winemakers to find new trade partners and will contribute to increasing the awareness of the Georgian wine, its establishment and promotion in the local market.

As part of the exhibition, the representatives of the National Wine Agency of Georgia will hold meetings with the Japanese marketing and consulting companies in order to expand further cooperation.

Japan is one of Georgia's strategic trading partners by exports of the Georgian wine. With the support of the National Wine Agency, the first large-scale introduction of the Georgian wine to the Japanese market took place in 2014. Since then, with the support of the government, the Georgian wine companies constantly participate in the prestigious international exhibitions Foodex Japan and Wine and Gourmet Japan; presentation and tastings of the Georgian wine are held in various Japanese cities, wine tours are organized for Japanese wine professionals and media representatives in all regions of Georgia. 

It should be noted that the Georgian wine producing companies have been participating in the Foodex Japan exhibition since 2015.

As a result of the marketing activities carried out by the National Wine Agency of Georgia, the dynamics of the Georgian wine export to Japan is increasing. According to the data of January-February 2024, 28 thousand liters of wine were exported from Georgia to Japan, which is 549% more than the indicator of the same period of 2023.

The international food and beverage exhibition Foodex Japan has been held in Japan since 1976 and is considered one of the largest and most prestigious events in Asia.