"In order to diversify markets and promote sales, the Georgian wine was presented at several prestigious French wine and gastronomy festivals with the support of the National Wine Agency of Georgia and the organization of the agency's contractor company "Le Pont Caucasien".

The festival "SAVIM Printemps Salon des Vignerons et de la Gastronomie" was held in Marseille, "LA FETE des VINS et de la GASTRONOMI" in Toulon, and "SALON DU VIN POUR PROFESSIONNELS" in Nice.

The Head of "Le Pont Caucasien" company, enologist working in France, Ilia Kakhoidze, introduced the wines of eight Georgian wine companies, which are already sold in France, to the guests of the festivals.

One of the main activities of the National Wine Agency is the promotion and raising of awareness of the Georgian wine in international markets. As part of the promotion of the Georgian wine, since 2013, the agency has been carrying out targeted advertising and marketing campaigns in order to diversify markets, including in a country famous for its winemaking, such as France, where the demand for the Georgian wine, especially qvevri wine, is growing," - the National Wine Agency of Georgia reports.