According to the agency, "People PR" has been operating since 2009 and has extensive experience in large-scale PR campaigns based on the trends of the Polish wine market.

The purpose of cooperation with People PR is to promote raising the Georgian wine awareness and increasing the export potential in the Polish market.

In 2022, Poland will host the Georgian wine tasting-seminars for wine professionals and representatives of the wine trade; targeted advertising and media campaigns will be implemented; the Georgian wine culture, history, diversity of vine varieties, Georgian cuisine and cuisine will be presented along with the Georgian wine. Poland is one of the strategic markets for the Georgian wine, which has gained a stable place among the top-five exporters of the Georgian wine. In 2021, the Georgian wine exports to Poland exceeded 7 million bottles, which is a 34%-increase compared to 2020,"- the statement reads.