From 2017 to 2019, the export price of Georgian wine showed to be increased, while in 2020-2021, the pandemic and the focus on less attractive markets led to a decrease in the export price. According to the TBC Capital research, the major export markets for Georgian wine in 2021 were Russia and Ukraine, accounting for 66% of the total share. Since 2020, the decrease in the export price in these markets has led to a reduction in the total export price.
The Georgian wine is the most expensive in Japan, America and Germany - these are markets, where the highest quality wine is exported from Georgia.
The import price of 1 liter of wine is $6.99 in Japan, $6 - in America, $5 dollars - in Germany, $3.9 in Great Britain, $3.7 - in China, and $2.7 - in Russia.
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